Why Advertising Will Never Portray Reality
In the U.K., where that ever watchful, hawk-eyed Advertising Standards Authority keeps things in check, making a person better looking than they do in real life is now grounds for having your ad...
View ArticleNando’s Little Hotties Campaign Escapes Censorship
Australian burger joint, Nando’s, has long pushed the boundaries of good taste when it comes to their advertising. The rest is here: Nando’s Little Hotties Campaign Escapes Censorship
View ArticleReebok Gets $25 Million Kick in the Ass For Booty Toning Claims
This is too funny. And we saw it coming the day the campaign was launched. Originally posted here: Reebok Gets $25 Million Kick in the Ass For Booty Toning Claims
View ArticleCMP.LY Aims to Simplify Disclosure and Compliance For Brands
A new company, CMP.LY, aims to address concerns regarding compliance and disclosure and to simplify the entire process. Continued here: CMP.LY Aims to Simplify Disclosure and Compliance For Brands
View ArticleClint Eastwood Advocates For Romney in New Ad
In an appearance far less awkward and devoid of empty chairs, Clint Eastwood appears in an American Crossroads ad touting Governor Mitt Romney for President. In the ad, Eastwood says, “Obama’s second...
View ArticleMichael Moore Gives Romney A Cock Punch
In what is both hilarious (old people swearing) and utterly lame (poor copywriting and direction), Michael Moore taps the Greatest Generation to advocate for Obama. In a nursing home scenario, five old...
View ArticleAd Exec Says Ad Industry Complicit in NSA PRISM Privacy Scandal
Have the ad industry’s data collection practices fueled the general public’s acceptance of the government’s prying eyes? This morning, we got to hear first hand from PRISM Whistleblower Edward Snowden...
View ArticleThat Washing Metro Ad Might Be Sexist But It Had No Choice
So the Washington Transit Authority ran an ad in which one woman says, “A Metrobus travels about 8,260 miles between breakdowns. Didn’t know that, did you?” and another responds, “Can’t we just talk...
View ArticleIAB Issues 10 Best Practices For Handling Big Data
At its 2014 Leadership Meeting this week in Palm Desert, CA, the Interactive Advertising Bureau (IAB) and its Data Council released a new best practices document, titled “Handle with Care: 10 Steps to...
View Article9 Reasons to Be Thankful for Native Advertising
Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was...
View Article
